In winters, the meter scale of a cloth merchant shrinks by 10% of its actual length. If the meter scale in its regular condition was rigged to measure 10% more than it is supposed to measure, what is the profit / loss percent the cloth merchant makes in winter, if he sell goods at the rate at which he purchase?1). 1.01%2). 0.10%3). 1.10%4). 1.00%