1.

(a) What are Receipts and Payments Accounts?(b) What is understood by the ‘Principle of consistency’? (c) What is meant by ‘Discounting of a Bill of Exchange’? (d) What are the components of Marketing mix? (e) What is meant by In-house market?

Answer»

(a) Receipt and Payment Account: It is the summary of Cash Book over a specified period. Actual cash receipts and actual cash payments dining the year are considered in this account. These cash receipts and cash payments are recorded under appropriate headings. Such an account necessarily commences with the initial cash and Bank Balances/overdraft and closes with the final cash and Bank Balances/overdraft. 

(b) Principle of consistency states that accounting procedures and methods should remain consistent from one year to another. These should not be changed from year to year as otherwise the net profits of different years will not be comparable. 

(c) Discounting of a bill means selling the bill before the due date to a bank at less than the face value. The banker takes the bill and in return gives cash which is equal to the amount of the bill minus the discount. The bank may collect the amount of the bill from the drawee on the due date. In case, the bill is dishonoured on maturity, the bank can recover the payment from the drawer. 

(d) Components of Marketing Mix: 

1. Product Mix. 

2. Price Mix. 

3. Place or Physical iJistribution Mix. 

4. Promotion Mix. 

(e) In-Home Market: Marketer carouse door-to-door selling through trained sales force. Initial contact may be made by phone or mailed-in-coupon. This method is costly but effective. In India Eureka Forbes is using this method.



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