1.

(a) What is Food Adulteration? Give an example.(b) Mention the elements of Public Relations.(c) Why should an Income and Expenditure Account be prepared? (d) Give two basic differences between Informaive advertising and Persuasive advertising. (e) What are ‘contingent liabilities’?

Answer»

(a) Food Adulteration: It means deliberate mixing of foreign particles of low quality which are undesirable in the food items, to increase the quantity. e.g. —Mixing of stone pieces identical to Wheat, Rice and Pulses. 

(b) Public Relation Elements: 

(1) Human Relations, (2) Empathy, (3) Persuasion, (4) Dialogue. 

(c) Income and Expenditure account is prepared to know the surplus or deficit arising from the activities of a non-trading concern during a year.

(d) 

Informative AdvertisingPersuasive Advertising
1. Informative advertising is commonly used to drive “primary demand” for new product and service categories.1. The goal of persuasive advertising is to drive selective demand for specific products or service
2. It is used to emphasize the product name, product benefits and its possible uses to the prospective market.2. It is used after product introduction to customers. Its main goal is to enhance selective demand for the product.

(e) Contingent Liabilities: These are those liabilities which become payable on the’happening of an event. 

e.g. — bills discounted but not matured, guarantee for a loan. These are also known as anticipated liabilities.


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