1.

(a) What is Survey Method of Marketing Research ? Give one reason why it is mosdy used.(b) Why should ‘Non-Trading Organisations’ maintain books of accounts ? Name the accounts prepared by them. (c) Give any four examples of Public awareness programmes organized for a better environment. (d) State any two expectations of the Associates from a business enterprise.(e) What do you mean by ‘Semantic barrier’ ?

Answer»

(a) Survey Method : Survey method involves getting answers to specific questions from the entire market or a representative sample of it. A Survey is a detailed enquiry to collect information from either the entire universe or a part of it. Survey method involves the preparation and use of questionnaire (a list of questions) and therefore, it is also known as ‘QUESTIONNAIRE METHOD’. Survey is the most widely used method of collecting data due to it provides both quantitative as well as qualitative information and can be used to obtain both facts and opinions. 

(b) Non-Profit Organisations need to prepare certain financial statements to know to be surplus or deficit during the year and financial position at the end of the year. Non – Trading Organisations prepare the 

following accounts and statements : 

1. Receipts and Payments Accounts 

2. Income and Expenditure Accounts and 

3. Balance Sheet. 

(c) Examples of Public awareness programmes organized for a better environment are as follows : 

1. Chipko Andolan (Movement) 

2. Beej Bachao Andolan (Save the seeds movement) 

3. Ganga Action Plan 

4. Ralegan Siddhi 

(d) Expectations of Associates from a business enterprise are as follows : 

1. They expect fair trade practices regarding price, quality and service. 

2. They expect an atmosphere of healthy competition and ethical behaviour. 

3. They expect coordination among competitors to ensure the growth of the entire industry. 

(e) Semantic Barrier : Semantics is the science of meaning. The same words and symbols may carry different meanings to different people. Communication breaks down when the sender and the receiver of the message use words and symbols in different senses. Sometimes, the language used by the sender may not be understood by the receiver.



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