Definition of Management: 

Management is an art of getting the things done by other in most effective and efficient manner with optimum utilisation of resources.

Objectives of Management :

Management objectives are divided into four categories, 

They are : 

1. Primary objectives 

2. Secondary objectives 

3. Personal objectives 

4. Social objectives

Let’s explain these one by one. 

1. Primary objectives : 

The primary objective of management is to satisfy the expectation of different stakeholders of the organisation, so that the organisation can achieve those goals for which it was established. 

• To produce goods and services at minimum cost and to earn maximum profits. 
• To distribute the products and services produced at reasonable prices to satisfy the consumers. 
• To pay fair remuneration to all the resources employed.
• To earn adequate profits in the organisation.

2. Secondary Objectives :

Secondary obejctives are helpful in achieving primary objectives. These are related to the internal systems of the organisation, so as to generate maximum output with minimum resources. 

These are : 

• To enhance quality in various resources. 
• To use them at right time and at the right place.
• To establish coordination in their use. 

All the resources work as complementary to each other with effective working capacity

3. Personal Objectives :

In any organisation, personal objectives means satisfying the most important resource of any organisation i.e., human resource. Human resource is the only active resource in any organisation that manages the non-active resources in order to achieve organisational goals. So, to retain the human resource and to develop the environment that is favourable to the employees to work, is the objective of management.

4. Social Objectives : 

An organisation obtains title different resources (inputs) from the society and transforms them into final goods and products to the satisfaction of society and to earn profit. In social objectives following objectives are included:

• optimum utilisation and development of scarce resources. 
• To protect interests of different sections of society. 
• To uphold ethical behaviour and ethical practices. 
• To set examples of good business practices etc.