Though Scrum mentions the Scrum Master role as the person enforcing the process, it is important to understand what exactly does the enforcement mean and what its boundaries are.

Enforcement does NOT mean forcing the team to follow the process, but it implies putting in practice the core ENTITIES of the Scrum to help the teams be successful. The Scrum Master is the facilitator HELPING the teams reach their goal. During facilitation, the Scrum Master will use Scrum practices and would encourage the team to follow the scrum values.

Again, it is important to mark that we are talking about encouragement and not forcing. It is not a role similar to the project MANAGER but this role will help the teams to BRING their blockers to closure, it will be a collaborative effort and not a directive one. From time to time, the scrum master will try to show the benefits of adopting the processes and help the team acquire an understanding on the scrum processes which is like showing the right path but it is up to the team if they WANT to walk through it. The scrum master will also be acting as a coach for the team to help with outshine in the agile journey and be successful.