What is the impact of liberalisation on Television as a form of mass m

1.	What is the impact of liberalisation on Television as a form of mass media.
Answer» The impact of liberalisation on Television as a form of mass media : Privately run satellite channels have multiplied rapidly since the mid-1990s. The growth of private satellite television has been one of the defining developments of contemporary India. The Gulf War of 1991 and the launching of Star-TV in the same year by the Whampoa Hutchinson Group of Hong Kong, signalled the arrival of private satellite Channels in India. By 2000, private cable and satellite channels were available including several that focused exclusively on regional-language broadcasting like Sun-TV, EenaduTV, etc. The VCR greatly multiplied entertainment options for Indian audiences, providing alternatives to Doordarshan’s single channel programming. Video viewing at home and in community-based parlours increased rapidly. Transnational television channels have through research realised that the use of the familiar is more effective in procuring the diverse groups that constitute Indian audience. Most television channels are on throughout the day, 24X7. News has been made far more immediate, democratic and intimate. There are a growing number of news channels in Hindi and English, a large number of regional channels and an equally large number of reality shows, talk shows, Bollywood shows, family soaps, interactive shows, game shows and comedy shows.

What is the impact of liberalisation on Television as a form of mass media.

Answer»

The impact of liberalisation on Television as a form of mass media :

Privately run satellite channels have multiplied rapidly since the mid-1990s.
The growth of private satellite television has been one of the defining developments of contemporary India.
The Gulf War of 1991 and the launching of Star-TV in the same year by the Whampoa Hutchinson Group of Hong Kong, signalled the arrival of private satellite Channels in India.
By 2000, private cable and satellite channels were available including several that focused exclusively on regional-language broadcasting like Sun-TV, EenaduTV, etc.
The VCR greatly multiplied entertainment options for Indian audiences, providing alternatives to Doordarshan’s single channel programming. Video viewing at home and in community-based parlours increased rapidly.
Transnational television channels have through research realised that the use of the familiar is more effective in procuring the diverse groups that constitute Indian audience.
Most television channels are on throughout the day, 24X7. News has been made far more immediate, democratic and intimate.
There are a growing number of news channels in Hindi and English, a large number of regional channels and an equally large number of reality shows, talk shows, Bollywood shows, family soaps, interactive shows, game shows and comedy shows.