As touched on in the example above, it’s far more beneficial to use your web analytics data to identity trends, rather than nit-pick over absolutes. It can require some discipline on your part when you’re starting out and there is so much incredible data at your FINGERTIPS not to start implementing changes and ‘improvements’ right away, but easy does it – especially when you’re first starting out.

Adapting your WEBSITE based on one-off incidences or visitor ANOMALIES WOULD be jumping the gun, right? You wouldn’t overhaul your site because you’ve had one bad traffic day – instead you’d look at the traffic over the course of a week or a month so get a feel for overall traffic trends, which can, of course, be influenced by day of the week, public holidays, and even the weather.

Using trends to look at the big picture of your website’s performance is the best way to gain insight and make informed and measured adjustments to improve the web experience you offer users.

As touched on in the example above, it’s far more beneficial to use your web analytics data to identity trends, rather than nit-pick over absolutes. It can require some discipline on your part when you’re starting out and there is so much incredible data at your fingertips not to start implementing changes and ‘improvements’ right away, but easy does it – especially when you’re first starting out.

Adapting your website based on one-off incidences or visitor anomalies would be jumping the gun, right? You wouldn’t overhaul your site because you’ve had one bad traffic day – instead you’d look at the traffic over the course of a week or a month so get a feel for overall traffic trends, which can, of course, be influenced by day of the week, public holidays, and even the weather.

Using trends to look at the big picture of your website’s performance is the best way to gain insight and make informed and measured adjustments to improve the web experience you offer users.