According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? 

a) Promote marketing intelligence. 

b) Develop sales tactics. 

c) Develop the customer proposition. 

d) Work with other business functions and third parties.

If the company’s sales are slow down, and prots level o or decline. At which stage the company has reached? 

a. Introduction 

b. Decline 

c. Growth 

d. Maturity

Mr. ABC and his sta have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing? 

a. Market segmentation, market positioning and target marketing 

b. Market segmentation, target marketing and market positioning 

c. Market alignment, market segmentation and market positioning 

d. Market recognition, market preference and market insistence

The ultimate way to test a new consumer product is to put it into full-blown ______. 

a. Controlled test marketing 

b. Sales-wave research 

c. Screening 

d. Test markets

_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category. 

a. Controlled test marketing 

b. Focus group research 

c. Sales-wave research 

d. Simulated test marketing

A ________ is an elaborated version of the idea expressed in consumer terms. 

a. New idea 

b. Product concept 

c. Product idea 

d. Test brand

The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____ that number. 

a. Large number; increase 

b. Large number; reduce 

c. Small number; increase 

d. Small number; reduce

One reason that idea screening is a critical stage in the new-product development process is that: 

a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. 

b. International competition and markets demand that all ideas be culturally sensitive. 

c. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. 

d. The Federal government carefully monitors each company’s idea screening process to make sure no national security matters are at stake.

________ is a detailed version of the idea stated in meaningful consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image

……means classification of standardized product into certain well dened classes or groups.

a. Gradation 

b. Segmentation 

c. Standardization 

d. Specication