Executives, manufacturing employees, and salespeople are all examples of ________. 

a. core members of innovation management systems 

b. external sources for new-product ideas 

c. internal sources for new-product ideas 

d. research and development team members

………… dened as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services 

a. Customer Value 

b. Consumer Behavior 

c. Holistic Marketing 

d. Societal Marketing 

After concept testing, a rm would engage in which stage for developing and marketing a new product? 

a. Marketing strategy development 

b. Business analysis 

c. Product development 

d.Test marketing

After concept testing, a rm would engage in which stage in developing and marketing a new product? 

a. business analysis 

b. marketing strategy development 

c. product development 

d. test marketing

__________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

a. Brainstorming 

b. Concept development and testing 

c. Idea generation 

d. Idea screening

“Buy it now” refers to which one of the following options? 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

A _______ is a detailed version of the idea stated in meaningful Consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image

Which of the following is NOT a part of marketing communication mix? 

a. Advertising 

b. Public relations 

c. Sales promotion 

d. Telemarketing

A television advertisement showing the safety features of the Volvo 240 DL would be best classied as which of the following? 

a. Defensive advertising 

b. Pioneer advertising 

c. Product advertising 

d. Societal marketing

A consumer contest is an example of _____. 

a. Advertising 

b. Indirect selling 

c. Personal selling 

d. Sales promotion