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1.Define advertisenDescribe a few techniques of advertising.

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Answer:

1. Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual PROMOTIONAL messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or SERVICES and entice them to buy.

2. There are some different techniques used for online advertising such as web banner advertising in which a banner is placed on web PAGES, CONTENT advertising using content to advertise the product online, link advertising giving LINKS on different sites to directly visit the product website, etc.



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