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3. What do you mean by mass communication? Describe any two means of mass communication |
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Answer» Littlejohn and Foss define mass communication as “the process whereby media ORGANIZATIONS produce and transmit MESSAGES to large publics and the process by which those messages are sought, used, understood, and INFLUENCED by audience” (333). Common communication channels in mass communication include television, RADIO, social media, and print media. Examples of mass communication include commercial advertising, public relations, journalism, and political CAMPAIGNING. |
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