5. Define a Reference group. What is your chosen reference group and w – InterviewSolution

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1.	5. Define a Reference group. What is your chosen reference group and why?
Answer» A reference group includes individuals or groups that influence our opinions, BELIEFS, attitudes and behaviors. They often SERVE as our role MODELS and inspiration. Marketers view reference groups as important because they influence how consumers interpret INFORMATION and MAKE purchasing decisions.

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