Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.

Positioning is the final process, and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to bethemore attractiveoptionin these categories.

Inmarketing,segmenting, targeting and positioning(STP) is a broad framework that summarizes and simplifies the process ofmarket segmentation.[1]Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.[2]The processes of segmentation, targeting and positioning are parts of a chronological order for market segmentation.

Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.

Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.[2]

Positioning is the final process, and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to bethemore attractiveoptionin these categories.[2