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A company manufacturing consumer goods has grown in size. It was a market leader but with changes in the economic environment and with the entry of MNCs its market scheme is declining. The company was following a centralised business model as even the minor decisions were in the hands of the top level. Before 1991 this model was suitable for the company but now the company is under pressure to reform. What organisational structure changes should the company bring about in order to retain its market share? |
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Answer» A company manufacturing consumer goods has grown in size. It was a market leader but with changes in the economic environment and with the entry of MNCs its market scheme is declining. The company was following a centralised business model as even the minor decisions were in the hands of the top level. Before 1991 this model was suitable for the company but now the company is under pressure to reform. What organisational structure changes should the company bring about in order to retain its market share? |
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