(a) Five expectations of Creditors from a Business Enterprise: 

1. A fair and regular return (in the form of dividend or interest) on their capital. 

2. Capital appreciation in the value of their investment. 

3. Accurate, up-to-date and regular information about the working and financial health of the company.

4. Return of loans in time in case of creditors. 

5. A public image of the company for which they can feel proud. 

(b) Five codes of conduct adopted in the field of Advertising: 

1. Advertising should be so designed as to conform to the laws of the country and should not offend against morality, decency and religious susceptibilities of the people. 

2. No advertisement shall be permitted which exploits the national emblems, or any part of the constitution, or the person or personality of a national leader or state dignitary. 

3. No advertisement shall be permitted the object whereof are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end or have any relation to any industrial dispute. 

4. In all other respects, the Director General, Doordarshan will be guided for purposes of commercial telecasting in Doordarshan by the Code of Ethics for Advertising in India as modified from time to time. 

5. Notwithstanding anything contained herein this Code is subject to such modifications as may be made/issued by the Government of India from time to time.