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a. How social behavior and consumer purchasing is influenced by media? b. Name a movie with respective actor known for specific costume in the movie. |
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Answer» a. The star status of movie actors makes them celebrities. This is the reason for the effectiveness of product endorsements by stars. Advertising practitioners rely on a celebrity face to stand out among innumerable advertisements and expect the likeability of the star to transfer to the product. Their performances create an illusion of interpersonal relationships with viewers. Even though the relationship is imaginary, people identify with them. Social behaviour and consumer purchasing is after influenced by media personalities because they are perceived as reliable advisors and role models. b. Note: Since it is an open ended question, students can even write answer other than options given below.
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