(a) Two expectations of competitors from a business concern: 

1. To adopt fair trade practices regarding price, quality and service. 

2. To promote co-operation and healthy competition. 

(b) Two suggestions to draw attention of viewers to an advertisement: 

1. It should have an conviction value to attract the attention of the viewers, otherwise without being noticed it would be a wasteful expenditure. 

2. A good advertisement should educate the people by providing adequate knowledge about the product or service, which could help the potential customers to reach a buying decision and ease the usage after buying it. 

(c) Refer Ans. 4. (c), 2016. 

(d) Clearing House Function of RBI: RBI settles the claims of commercial banks through a process of book entry in their respective accounts with RBI. It reduces the chances of financial crisis due to cash withdrawl when it is needed more. 

(e) Brand Equity: It means the economic value associated with a brand strength to gain more and more brand loyalty. It gives an opportunity to capture and maintain a consistent market share. It provides stability to an organisation’s sales volume and stands for a certain level of quality in a customer’s mind.