(a) Super Markets / Super Bazaar: 

Supermarket is a large scale retail organisation selling a wide variety of consumer goods. The important feature of the supermarket is the absence of a salesman to help consumers in selecting goods. Hence the supermarket is also called ‘ Self Service Store’.

(b) Features of Super Market

1. They are located in the center of the town. 

2. They sell goods on a cash basis only. 

3. They deal with a wide variety of goods. 

4. There is no salesman to help consumers.

Advantages

1. Consumers can purchase everything from supermarket 

2. There is no bad debt as sales are on a cash basis only. 

3. They are located in the centre of the town. 

4. It attracts a large number of consumers. 

5. Consumers can select goods according to their tastes and preferences. 

6. A variety of goods is available in a supermarket.

Disadvantages 

1. Large premises at a central location are not available easily. 

2. It lacks personal advice of salesman 

3. They do not provide credit facilities to customers. 

4. The employees in a supermarket do not take initiative to increase sales.

5. It requires a huge capital investment. 

6. It is not suitable for products which require personal selling. 

7. There is no personal contact with consumers.