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According to BCG Matrix, question marks are (a) SBU’s with a large market share in a fast growing market.(b) SBU’s with a low market share in an intensely competitive, mature industry characterized by low profits. (c) SBU’s with an uncertainty about their future. (d) SBU’s which are characterized by low market share and high growth. |
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Answer» Correct option is (d) SBU’s which are characterized by low market share and high growth |
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