Features of Advertising

(i) Non-personal presentation of message – In advertising there is no face-to-face or direct contact with the customers. It is directed to the prospective buyers in general. 

(ii) Paid form of communication-In advertising the manufacturer communicates with prospective customers through different media like newspapers, hoardings, magazines, radio, television etc. He pays certain amount for the use of space or time in those media. 

(iii) Promotion of product, service or idea –Advertisement contains message regarding a product, service or even an idea. It makes people aware about the product and induces them to buy it. 

(iv) Identified Sponsor –The identity of the manufacturer, the trader or the service provider who issues advertisement is always disclosed. 

(v) Communicated through some media- Advertisements are always communicated through use of certain media. It is not necessary that there will be just one medium, a combination of media may also be used.