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Aesthetic ambience and Visual Communication increases the store productivity’ Justify the statement. |
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Answer» ‘To justify the statement “Aesthetic ambience and visual communication increases the store productivity” we know that the success of a retail store is highly influenced by its layout design and the ambience created by the retailer. The old saying “The first impression is the last impression” is especially true in relation to design and atmosphere of a retail store. The first impression given to the potential customer determines whether the retail store has gained or lost a buyer. The physical characteristic and surrounding influence of a retail store creates an image in order to attract the customers and the positive ambience to the customer helps them to enjoy their shopping and leave with a smile. |
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