1.

Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described inthe above lines. (a) Product concept (b) Production concept (c) Marketing concept (d) Societal marketing concept

Answer»

Correct option is (a) Product concept



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