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InterviewSolution
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Ajay was appointed as marketing head of Alfa Enterprise manufacturer of toothpaste and toothbrushes. His target sale was 2000 units per month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children have not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpastes every month : (i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason. (ii) State any two values which Ajay wants to communicate to the society. |
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Answer» Ajay was appointed as marketing head of Alfa Enterprise manufacturer of toothpaste and toothbrushes. His target sale was 2000 units per month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children have not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpastes every month : (i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason. (ii) State any two values which Ajay wants to communicate to the society. |
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