1.

Analyse different forms of layout in a retail store and discuss the advantages of one over another.

Answer»

Straight Floor 

Plan The straight floor plan makes optimumuse of the walls, and utilizes the space in the most judicious manner. The straight floor plan creates spaces within the retailstore for the customers to move and shop freely. It is one of the commonlyimplemented store designs. This type of design you find in Reebok and Nike. 

Advantages 

1. Motivates shoppers to spend time and explore the merchandise. 

2. Maximizes sale through impulsive buying. 

Diagonal Floor Plan 

According to the diagonal floor plan, theshelves or racks are kept diagonal to eachother for the owner or the store manager tohave a watch on the customers.Diagonal floor plan works well in storeswhere customers have the liberty to walkin and pick up merchandise on their own. 

Advantages 

1. Loops facilitate impulsive buying. The latest or fashion merchandise is prominently displayed on the main aisles. 

2. Overhead directional signs and departmental graphics provide visual cues to the location of other departments helping shoppers while they shop. 

Angular Floor Plan 

The fixtures and walls are given a curved lookto add to the style of the store. Angular floor plan gives a more sophisticated look to thestore. Advantages 

1. Methodological, efficient and convenient. 

2. Visibility of merchandise is better



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