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Analyse how the advertising pitch of a new product is different from a well-established one. |
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Answer» Every campaign pitches itself at a level depending upon its purpose. If it is introducing a new product in a competitive market, then it will be an aggressive campaign, one that is aimed at catching everyone‟s attention by creating a buzz in the market about the new product. If it is an already well-established product then it may take less aggressive tone and may be will to seek to appeal in a familiar way to the customer. It will seek to renew the already established bond in an innovative way. The audio-visual strategy or the nature of the images and text will depend upon the „the pitch‟ that has been set. |
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