Apple was a brand strongly rooted in the computer & software segments of technology industry. In 1997 with the groundbreaking launch of I Mac & I Book company’s fortunes changed drastically. And in 2001, with the rise of digital music downloads, the I pod was also a success upon its release. But their biggest success was undoubtedly the launch of first I phone in 2007.This above paragraph is an example of……a) Product differentiation b) Product modification c) Product line d) Product diversification

Apple was a brand strongly rooted in the computer & software segments

1.	Apple was a brand strongly rooted in the computer & software segments of technology industry. In 1997 with the groundbreaking launch of I Mac & I Book company’s fortunes changed drastically. And in 2001, with the rise of digital music downloads, the I pod was also a success upon its release. But their biggest success was undoubtedly the launch of first I phone in 2007.This above paragraph is an example of……a) Product differentiation b) Product modification c) Product line d) Product diversification
Answer» This above paragraph is an example of product diversification.

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