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Arun is a manufacturer of premium quality plastic toys and swings on a large scale which can be used by the schools exclusively. What factors should he take into consideration while selecting the channel of distribution suitable for his business? |
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Answer» Factors to be considered for choice of channels of distribution: 1. High price – premium quality, smaller chain 2. Direct sales to schools 3. Size of the order – on order – No middlemen 4. Objective of purchase – Direct sale is justified because it is for industrial use |
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