1.

Arun is a manufacturer of premium quality plastic toys and swings on a large scale which can be used by the schools exclusively. What factors should he take into consideration while selecting the channel of distribution suitable for his business?

Answer»

Factors to be considered for choice of channels of distribution: 

1. High price – premium quality, smaller chain 

2. Direct sales to schools 

3. Size of the order – on order – No middlemen 

4. Objective of purchase – Direct sale is justified because it is for industrial use



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