InterviewSolution
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(b) For growth there are choices of strategies, if Coca Cola wants to grow its products which products need growth strategies and how these strategies can be implemented answer on the basis of the BCG matrix |
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Answer» Answer: Thirdly, the market development strategy entails finding a new group of buyers for an existing product. The launch of Coke Zero in 2005 was a classic example of this – its concept being IDENTICAL to Diet Coke; the great taste of Coca-Cola but with zero SUGAR and low calories. Explanation: The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic PLANNING, to help a BUSINESS consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's ALSO known as the Growth/Share Matrix. |
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