‘Bending the customer according to the product’ and ‘Developing

‘Bending the customer according to the product’ and ‘Developing the product according to customer-needs’ are the two important concept of marketing management. Identify the concepts and differentiate between the two.

Answer»

Former relates to selling and the latter relates to marketing.

Basis	Selling	Marketing
(a) Objective.	The objective of marketing Selling of satisfaction rather Than selling a product.	Selling aims at producing goods and somehow selling the goods in the market to maximize the profit
(b) Scope.	The scope of marketing is Wider.	Selling is narrow and is Just a part of marketing.

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‘Bending the customer according to the product’ and ‘Developing the product according to customer-needs’ are the two important concept of marketing management. Identify the concepts and differentiate between the two.

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