Brands never die. They are meant to live forever. However, their lustre fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. As the companies grew, the responsibility of maintaining the brand tended to fall to others from which the brand-management system emerged.

Brands never die. They are meant to live forever. However, their lustr

1.	Brands never die. They are meant to live forever. However, their lustre fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. As the companies grew, the responsibility of maintaining the brand tended to fall to others from which the brand-management system emerged.
Answer» Brands never die. They are meant to live forever. However, their lustre fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. As the companies grew, the responsibility of maintaining the brand tended to fall to others from which the brand-management system emerged.