Briefly explain any five factors a businessperson would consider while

1.	Briefly explain any five factors a businessperson would consider while selecting an appropriate media to advertise his/her product.
Answer» 1. Nature of the Product: The advertisement media should be in accordance with the nature of the product i.e., consumer goods or industrial goods. 2. Target Customers: Selection of media depends upon the type of target customers to be approached. The target customers are rural, urban or illiterate, males or females etc. 3. Cost of Advertisement: If the cost of advertising is lower, it may be adopted by small business enterprises. Costly advertising media will be suitable for enterprises of bigger size. 4. Nature of the Market: Fairs and exhibitions, outdoor displays and films are more useful for advertising in local markets. On the other hand, newspapers, radio and T.V. are more appropriate for advertising on a national level. 5. Life of Advertisement: Long life advertisements can better be conveyed through magazines, outdoor displays and direct mail. Short advertisements should be transmitted through newspaper, radio and T.V.

Briefly explain any five factors a businessperson would consider while selecting an appropriate media to advertise his/her product.

Answer»

1. Nature of the Product: The advertisement media should be in accordance with the nature of the product i.e., consumer goods or industrial goods.

2. Target Customers: Selection of media depends upon the type of target customers to be approached. The target customers are rural, urban or illiterate, males or females etc.

3. Cost of Advertisement: If the cost of advertising is lower, it may be adopted by small business enterprises. Costly advertising media will be suitable for enterprises of bigger size.

4. Nature of the Market: Fairs and exhibitions, outdoor displays and films are more useful for advertising in local markets. On the other hand, newspapers, radio and T.V. are more appropriate for advertising on a national level.

5. Life of Advertisement: Long life advertisements can better be conveyed through magazines, outdoor displays and direct mail. Short advertisements should be transmitted through newspaper, radio and T.V.

Briefly explain any five factors a businessperson would consider while selecting an appropriate media to advertise his/her product.

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