1.

Briefly explain any four external factors of Micro environment of business.

Answer»

Four external factors of micro environment of a business are : 

• Suppliers : Without a supplier, it is not possible to carry on the business. 

• Customers : Customers are another basic requirement to run a business. If no one is buying the products of your business, you will have to close its doors.

• Marketing Intermediaries: Middlemen have a direct impact on your business operation. They could be your distributors, wholesalers and other related people. 

• Financiers : Typically, business owners take out a loan to get started and the growth of the business depends upon their ability to obtain additional loans.



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