1.

Brilliance Ltd. is one of the most dynamic and successful organisations who has recently forayed into retailing of fresh fruits and vegetables. Being a professional venture, they have launched this project with appropriate control systems. Yet, within a few months, they faced stiff resistance in Maharashtra and Madhya Pradesh that led them to withdraw from Maharashtra. (i) Which limitation of controlling is responsible for the above situation? (ii) If the owner of Brilliance Ltd. wishes to venture into more domains and sectors, what would you suggest the owner in this regard?

Answer»

Brilliance Ltd. is one of the most dynamic and successful organisations who has recently forayed into retailing of fresh fruits and vegetables. Being a professional venture, they have launched this project with appropriate control systems. Yet, within a few months, they faced stiff resistance in Maharashtra and Madhya Pradesh that led them to withdraw from Maharashtra.

(i) Which limitation of controlling is responsible for the above situation?

(ii) If the owner of Brilliance Ltd. wishes to venture into more domains and sectors, what would you suggest the owner in this regard?



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