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Can You Run A/b Tests On Things Other Than Web Pages?

Answer»

Yes! In addition to landing PAGES and WEBPAGES, many marketers run A/B tests on emails, PPC campaigns, and calls-to-action.

Email: Email testing variables include the subject line, personalization features, and sender name, among others.

PPC: For paid search ad campaigns, you can A/B test the headline, body text, link text, or keywords.

CTAs: With CTAs, try ALTERING the text on the CTA, its shape, color, or placement on the page.

Yes! In addition to landing pages and webpages, many marketers run A/B tests on emails, PPC campaigns, and calls-to-action.

Email: Email testing variables include the subject line, personalization features, and sender name, among others.

PPC: For paid search ad campaigns, you can A/B test the headline, body text, link text, or keywords.

CTAs: With CTAs, try altering the text on the CTA, its shape, color, or placement on the page.



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