InterviewSolution
| 1. |
Clea24 Which of the following is not the basis of market segmentation?DemographicO Price basedGeographicO Psychographic |
|
Answer» Answer: Price based Explanation: Market segmentation refers to dividing a VAST market or consumers. It is carried out to select the best SUITABLE market for the product or service offered by a company. The most common FORMS of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, USAGE pattern and buying pattern. Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation. Benefits segmentation refers to dividing the market based on the advantage or BENEFIT the consumers perceive that they obtain from the product. |
|