1.

Clea24 Which of the following is not the basis of market segmentation?DemographicO Price basedGeographicO Psychographic​

Answer»

Answer:

Price based

Explanation:

Market segmentation refers to dividing a VAST market or consumers. It is carried out to select the best SUITABLE market for the product or service offered by a company.

The most common FORMS of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, USAGE pattern and buying pattern.

Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or BENEFIT the consumers perceive that they obtain from the product.



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