1.

Coca-Cola came into market first in 1886. It has been continually reinventing itself slogan after slogan. The slogans adopted by Coca-Cola, in chronological order, are as follows – Drink Coca-cola; Thirst asks nothing more; All you want is a coke; America’s Real Choice; Coca-Cola Enjoy and Open Happiness. Which marketing process is being discussed above? a. Selling b. Targeting c. Positioning d. Segmentation

Answer»

Correct answer is c. Positioning 



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