Company X is facing a lot of problems these days. It manufactures whit

1.	Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?
Answer» I think that company is lacking some qualities of management like achieving group goals, working as a group efficiently and effectively. Here production department, marketing department and finance department are not working unitedly for achieving the goals of the organization due to which return on investment and market share is declining. To bring company back on track, proper coordination should be ensured. Coordination will help in integrating activities of separate units of an organization to accomplish the goals efficiently. In this case, work assigned to different departments (here, production, marketing, finance), units and individuals must be coordinated by all managers at various levels as a regular function. Favorable environment should be created where departments instead of blaming each other can work in harmony with each other for improving the current situation of the company.

Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

Answer»

I think that company is lacking some qualities of management like achieving group goals, working as a group efficiently and effectively. Here production department, marketing department and finance department are not working unitedly for achieving the goals of the organization due to which return on investment and market share is declining.

To bring company back on track, proper coordination should be ensured. Coordination will help in integrating activities of separate units of an organization to accomplish the goals efficiently. In this case, work assigned to different departments (here, production, marketing, finance), units and individuals must be coordinated by all managers at various levels as a regular function. Favorable environment should be created where departments instead of blaming each other can work in harmony with each other for improving the current situation of the company.

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