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Company X is facing a lot of problems these days. It manufactures white goods like washing machines, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track? |
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Answer» Co-ordination is missing in Company X. All the departments are not co-ordinating with each other and that is why they end up blaming each other for the poor performance. To bring coordination, management should take the following steps. 1. After the goals are established, it should be communicated to all departments well in advance to understand its importance and their role in helping to achieve it. 2. Managers must ensure that all the departments, co-ordinate with each other. 3. Wherever there is difference of interest, the managers should try and strike a balance so that they all work in the same direction. 4. Meetings between the departmental heads of production, marketing, finance etc should be organised on a regular basis and solve the problems as and when they emerge. 5. A company wants to modify its existing product in the market due to decreasing sales. |
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