1.

Compare and contrast the nature of the business market structure and demand relative to consumer market structure and demand for a specific P&G product. 2. For the same product, discuss the differences in the types of decisions and the decision process for business and consumer markets. 3. This case covers the various members of a P&G Customer Business Development team. For a P&G corporate client, illustrate how the different roles of the buying center might interact with that CBD team. Be specific.​

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