Compare the concept of social marketing with service marketing.

1.	Compare the concept of social marketing with service marketing.
Answer» 1. Social marketing: Social marketing is a new marketing tool. It is the systematic application of marketing philosophy to achieve social good. The primary aim of social marketing is ‘social good’ such as anti-tobacco, antidrug, anti pollution, anti-dowry, road safety, protection of girl child. 2. Service marketing: A service is any activity or benefit that one party can offer to another which is essentially intangible. Service marketing is a specialized branch of marketing. Service marketing denotes the process of selling service goods like telecommunication, banking, insurance, car rentals, healthcare, tourism and repairs.

Answer»

1. Social marketing: Social marketing is a new marketing tool. It is the systematic application of marketing philosophy to achieve social good. The primary aim of social marketing is ‘social good’ such as anti-tobacco, antidrug, anti pollution, anti-dowry, road safety, protection of girl child.

2. Service marketing: A service is any activity or benefit that one party can offer to another which is essentially intangible. Service marketing is a specialized branch of marketing. Service marketing denotes the process of selling service goods like telecommunication, banking, insurance, car rentals, healthcare, tourism and repairs.

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