Customer and consumer are two words often used interchangeably, but th

1.	Customer and consumer are two words often used interchangeably, but they have different meanings in context of Marketing. State the difference between them with the help of examples.
Answer» The term "consumer" is used to represent a situation where a product can be consumed, and "customer" is used to deal with situation where the product is purchased and may not be directly consumed. For instance consumers of items like food, drugs, etc. but customers of garments, consumer durables, cars, etc

Customer and consumer are two words often used interchangeably, but they have different meanings in context of Marketing. State the difference between them with the help of examples.

Answer»

The term "consumer" is used to represent a situation where a product can be consumed, and "customer" is used to deal with situation where the product is purchased and may not be directly consumed.

For instance consumers of items like food, drugs, etc. but customers of garments, consumer durables, cars, etc

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Customer and consumer are two words often used interchangeably, but they have different meanings in context of Marketing. State the difference between them with the help of examples.

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