Define advertising. What are its main features? Explain. – InterviewSolution

InterviewSolution

1.	Define advertising. What are its main features? Explain.
Answer» Advertising is defined as any “paid-for method of promotion” and is the main form of “above the line promotion”. Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online, newspapers and magazines 4 important features of advertising are listed below: ``Paid Form: ADVERTISEMENTS ``Impersonal Presentation:Advertising is non-personal presentation of information. ``Speedy and Mass Communication: Advertising is a speedy medium of communication. ``Identified Sponsor.

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