1.

Define `E_(P)` . Explain the percentage change method of measuring `E_(P)`.

Answer» The price elasticity of demand is measured by its coefficient (Ep). This coefficient (Ep) measures the percentage change in the quantity of a commodity demanded resulting from a given percentage change in its price.
Thus,where q refers to quantity demanded, p to price and Δ to change. If EP>1, demand is elastic. If EP< 1, demand is inelastic, and Ep= 1, demand is unitary elastic.


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