1.

Define environmental scanning and also give its importance

Answer»

ENVIRONMENTAL scanning :

Environmental scanning is the process of gathering information about events and their relationships within an ORGANIZATION's internal and external environments.

Importance of environmental scanning :

1] Identification of STRENGTH

2] Identification of weakness

3] Identification of opportunities

4] Identification of threat

5] Optimum use of resources

6] To plan long term business strategy



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