Define environmental scanning and also give its importance

1.	Define environmental scanning and also give its importance
Answer» ENVIRONMENTAL scanning : Environmental scanning is the process of gathering information about events and their relationships within an ORGANIZATION's internal and external environments. Importance of environmental scanning : 1] Identification of STRENGTH 2] Identification of weakness 3] Identification of opportunities 4] Identification of threat 5] Optimum use of resources 6] To plan long term business strategy

Answer»

Environmental scanning is the process of gathering information about events and their relationships within an ORGANIZATION's internal and external environments.

Importance of environmental scanning :

1] Identification of STRENGTH

2] Identification of weakness

3] Identification of opportunities

4] Identification of threat

5] Optimum use of resources

6] To plan long term business strategy

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Define environmental scanning and also give its importance

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