The full form of KPI is Key Performance Indicators. KPI is one of the Google Analytics METRICS. KPI metrics HELP MARKETERS and enable them to analyze their websites based on different business objectives. Business objectives are subject to TIME and location and KPI metrics fully understand this situation and help marketers in a suitable manner. It helps the website MANAGERS in the operationalization of their marketing goals. There are some notable examples of KPIs which play a great role in generating revenue for a website.

• Sessions and users: It helps to gain information about the way in which traffic develops on a website.
• New and Returning visitors: It gives information about the frequency of users returning to the same website.
• Bounce rate: The bounce rate helps to know whether the requirements of the visitors are met.
• Goal conversion rate: Goal conversion rate enables marketers to know whether visitors perform desired actions or not.
• Time on Page: It gives information about the time duration spent on a particular page of a website.

Other very important KPIs include average page load time, bounce rate by browser, organic and paid sessions, the average session duration, users by gender, etc.