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Define Personal Selling. State any two features of personal selling. |
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Answer» Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Features of personal selling: (i) Personal form : In personal selling a direct face to face dialogue takes place that involves an interactive relationship between the seller and the buyer. (ii) Development of Relationship: Personal selling allows a salesperson to develop relationship with p |
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