1.

Define Personal Selling. State any two features of personal selling.

Answer»

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. 

Features of personal selling: 

(i) Personal form : In personal selling a direct face to face dialogue takes place that involves an interactive relationship between the seller and the buyer. 

(ii) Development of Relationship: Personal selling allows a salesperson to develop relationship with p



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