Define place mix. Explain the components of place mix.

1.	Define place mix. Explain the components of place mix.
Answer» Place Mix:Place mix is related to distribution of product. This element of marketing mix basically concerns with physical distribution and channel of distribution. This is the last element of marketing mix but very important as marketing goals can be achieved only if the products reach the hand of consumers conveniently. This element concerns with making the products available to the customers effectively. That means, the right products can be made available to the right consumers, in the right way, at the right time and at the right place, and in the right form. Components of Place mix 1.Channel of Distribution:A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. 2.Physical Distribution:Physical distribution includes all the activities associated with the supply of finished product at every step, from the production line to the consumers. Important physical distribution functions include customer service, order processing, inventory control, transportation and logistics, and packaging and materials.

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