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Define shop Refit and the importance of it in designing.

Answer»

Shop Refit – A shop or store looking as up to date as possible is a key factor in running a successful business. Even a simple refit of the shelving and fixtures can do wonders for a shop or a store and will impress the customers. Shop refit can be defined as to make or be made ready for use again by repairing, re-equipping, or resupplying for further use and deliver efficient and relaxed shopping experience to their customers as a well the efficiency to the staff. Factors that should be consideration while designing or executing store or shop refit includes following:

Shoppers Feel Relaxed in Familiar Settings: When clothing, athletic equipment, bikes, car accessories or specialty food items are displayed creatively in cozy, creative setups that mirror a corner of a home entertainment room, den or outdoor grilling area, customers are immediately reminded of how much they will enjoy using this item in their daily lives. Because it prompts them to think right away of familiar and comfy home settings, the garment, bike, car seat cushion, laptop or digital tablet becomes even more appealing than at first glance.

Creative Displays Capture Customers' Attention: The products sell best when showcased in creative, cozy display settings that feature the merchandise in familiar, yet enticing or appealing store displays. Expert shop fitters know that the latest reclining easy chair or sleek, glass-top bar cart will sell at much better rates when displayed in a cozy, colorfully decorated corner of the store that reminds buyers of a room at home rather than when mounted on a plain countertop in the middle of the store. Even iPhones, tablets and new laptop models will sell best when shown in appealing, well-lit glass showcases for clear viewing by customers. Either warm or cool hues for showcase backgrounds or shelving surfaces will attract and capture more buyers for displayed items.

Easy navigation, identification helps the customers shopping experience and efficiency: The designer or shop fitter must ensure that there should be proper signage and mapping is provided with in the store for better navigation and flow. The products are properly grouped and identification as well as other information such as price/offer etc. should be easily readable. The access to the product should take into consideration the ergonomics and human factors consideration. Visual clutter should be avoided and colours should be used not only to enhance the visual experience but also in navigation and finding/locating the products.



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