Design process is a multistage process. It involves creative phase as well as non- creative phases. Apart from the creative capabilities, a designer needs to develop other capabilities such as observation, research, coordination and management, technical knowledge, and persuasive capabilities. The design process as it is practiced can be split in various phases which can happen simultaneously or recursively depending on the situation.

The designer is burdened with administrative responsibilities, financial constraints and design advocacy. In all these four situations design process is practiced in different ways. In the first situation designer has the most freedom. In the second and third situation designer has a reasonable freedom while in the forth situation, the designer has more struggle and less freedom.

Stage 1

Design brief

• Identification of a design problem
• Research, positioning the design project
• Requirement analysis
• Finalisation of the brief

Stage 2

Creative processes

• Preparation and observation
• Explorations and ideation
• Analysis and selection

Stage 3

Planning and Execution

• Concept generation
• Assets creation and collection
• Visual design

Stage 4

Prototype or Dummy

• Testing, approval, final design

Stage 5

Implementation

Stage 6

Report

Stage 7

Review and Assessment